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THE POWER OF CLARITY
Last month's ezine sparked some of you to ask, "Why the business name change?" The answer lies in the experiences that took shape, or more accurately that shaped me, once I agreed to consciously step into the realization of my purpose and potential. The name change reflects a deepened awareness of why I do what I do. It expresses what I share more fully and understandably, and is a solid foundation upon which to build the "container" to hold what I am most passionate about and what I'm meant to share. That container can expand as my awareness expands.

When you say "YES" to self-discovery, "YES" to uncovering your impassioned purpose and "YES" to fully engaging in each moment, you're actually saying "YES" to your whole self and to abundance. Saying "YES" so deeply allows the power of clarity to assist in living a life beyond anything your mind could imagine.

How does clarity power up your business? Your clarity attracts clients, resources, connections, relationships, and opportunities in unexpected ways with extreme ease. A synchronistic momentum builds that is beyond "logical" strategy.

I used to say that I develop websites. I thought that having a great website was one of the first things on an entrepreneur's "to do" list. I learned that the use of any tool means little if we aren't core clear. I questioned why the wonders of technology weren't bringing clients the success that I know is possible even with all the bells & whistles.

Some clients had worked with up to 5 other webmasters and weren't satisfied with results. Some paid me in full for their website project but never completed it - copy didn't get written, other tasks or responsibilities interfered, etc. Some had previously invested up to tens of thousands of dollars into their website with no new results. Other clients had ideal websites - enticing copy, perfect graphics and all - but that didn't grow their enterprise.

If you aren't clear on who you are and why you do what you do, your website will be little more than an online brochure that gets buried in the millions of websites and blogs online.   

As I shifted my focus to assist clients to explore their purpose and experience that clarity for themselves before they moved on to a website or site renovation, things changed swiftly. Just agreeing to begin the process often brings immediate results - before the collaboration even starts.

That's the power of saying "yes" to clarity, to connection and to attracting the community that's waiting for you to share with them.